I used to work for a company that was in the business of fleecing sleep deprived would be inventors of their last few hundred dollars. It was pretty grim business. I was the receptionist. I would sit at my desk and have these folks parade through the waiting area, just begging to get robbed.
Today I saw a video for this product.
These guys are just too awesome. I love that they came up with this based on their staggering laziness, but lazy is the exact opposite of what you have to be to get an idea like this to market.